The belief that purposeful imagination can transform reality is deeply rooted in humanity’s collective psyche.

”Imagination is not just powerful but power itself.”
Abhinavagupta, 1000 C.E.

”Imagination is more important than knowledge.”
Albert Einstein, 1939

Research shows imagination is key to creativity and innovation.

Problematically:

75% of people don't believe they fulfill their creative potential.

71% of workers don’t think they are expected to be creative.

90% of workers won’t take risks that could lead to innovation.

92% of executives are dissatisfied with innovation performance.

95% of innovation initiatives fail.

1️⃣ Widespread "poverty of imagination"

2️⃣ Massive unemployment due to automation, AI and robotics

3️⃣ Catastrophic failures of imagination

“Alleviate the wide-spread poverty-of-the-imagination.”
UNESCO

“Unleash every citizen’s power of disruptive imagination.”
NESTA

But this is easier said than done.

No cost to implement.
No materials to purchase.
Easily translatable.
Scalable.

For professionals working anywhere creativity and innovation are needed.

Provides a fast, simple way to strengthen imagination in five steps.

Includes a holistic taxonomy paired with powerful practices.

This new taxonomy is a quick, practical way to picture and strengthen one’s imagination. The overall concept, design, and goals are broadly related to Maslow’s Hierarchy of Needs and Bloom’s Taxonomy of Learning.

The Guide features five basic practices that strengthen imagination, each with associated benefits including enhanced:

1️⃣ Mindfulness
2️⃣ Visualization
3️⃣ Higher Purpose
4️⃣ Inspirational Mode
5️⃣ What If-It-Ness

“So, what if we created a climate where imagination thrives? Growth and change would likely take hold in a deep and meaningful way. That’s the significance of Howard and Mark’s book: showing not only the importance and benefits of imagination, but how to make it a repeatable capability that anyone can practice."

Jim Kalbach, Author, Jobs To Be Done, Chief Evangelist at MURAL

🌎
We chose “Save the World” as part of our Guidebook title with circumspection and humility.

Simply put, if imagination is power itself and more important than knowledge, we believe our purposeful inspired collective imagination will save the world from our worst instincts and help realize our best ideals.

“There is a crack in everything, that’s how the light gets in.”
Leonard Cohen

“Whoever saves a single life is considered by scripture to have saved the whole world."
Talmud